Troisdorf, Germany (02 March 2022) – Dr. Martin Welp will become Co CEO of software developer/manufacturer IdentPro GmbH Company and shareholders intend to strategically scale the large order backlog to efficiently manage further growth. A dual leadership together with IdentPro founder Michael Wack and the close cooperation with CCO Erik van Rikxoort creates the organizational prerequisite for this.

IdentPro is a leader in warehouse optimization and a specialist in material tracking in production and warehouses. In the past three years, the number of business customers who implemented the turnkey system solution Warehouse Execution System – consisting of hardware and software products for the digitalization and automatization of intralogistics – increased significantly. The exclusive digital twin technology, based on purely contour-based LIDAR real-time tracking, stands for sustainable and successful process optimization.

Dr. Martin Welp (52) began his career in 1999 as an internal consultant at the former Hüls AG. Here he gained his first experience in M&A, in particular building up organizations at corporate level. During this phase, today’s Evonik Group was formed.

In 2004 he was appointed sole managing director of Evonik’s Colortrend B.V. branch in the Netherlands. Following successful scaling and integration, he moved to global operational management functions within the Coating division of the Evonik Group. IIn particular, the strategic alliances and internationalizations are among his successes.

In 2010, he moved to the management of Dörken MKS, a subsidiary of the family-run medium-sized company. The experience he gained so far led to the establishment of a global hidden champion. Not only the enormous sales growth and the corresponding profitability multiplication, but also the positioning on the first rank of the industry is due to his management and leadership performance. Most recently, Dr. Martin Welp integrated the three paint divisions within the Dörken Group to form an innovative customer-oriented coatings unit. The establishment of an agile organizational structure is a particular highlight in this regard.

As a long-time member of IdentPro’s advisory board, he now joins us as an operating partner.

With Dr. Welp, we are pleased to have a scaling expert with excellent leadership experience at our side in managing the high global market demand.

Michael Wack:

“The expansion of the management team with Martin Welp is an important milestone for IdentPro. With him, we were able to gain a proven expert with an enormous professional experience in the field of scaling, who will support us in the further targeted implementation of our growth strategy. In this way, we as a company will place our know-how on an even broader and more stable basis in the future.”

Erik van Rikxoort:

“I am proud to be part of a team that, with new elan, will contribute on a step forward in the supply chain optimization around the world. We at IdentPro are dedicated to our customers, and proud of our ethical standards. And with the management team addition of Martin Welp, we are ready for the future.”

Dr. Martin Welp:

“I want to be part of improving the status quo. Reducing the carbon footprint through smart use of our resources. With IdentPro we have the opportunity to make a simple but smart contribution to this!”