Optimizes Warehouse Logistics with IdentPro: Partnership with Asahi Paves the Way for Real-Time Transparency

Pilsner Urquell, the world-renowned brewery and part of the international Asahi Group, leverages innovative technologies to make its logistics more efficient and modern. In close collaboration with IdentPro, the Warehouse Execution System (WES) was successfully implemented – an advanced solution that ensures 100% real-time transparency and maximum efficiency.


The recently released interview video featuring Tomáš Sedláček, Warehousing Manager CZ&SK at Pilsner Urquell, and Erik van Rikxoort from IdentPro offers fascinating insights into the partnership. It highlights how the introduction of the WES not only eliminated manual scanning but also significantly improved the efficiency of the entire logistics process – including empty container handling.

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“The collaboration with IdentPro was excellent. The system was delivered almost out-of-the-box, with only minor adjustments to meet our specific requirements. We were particularly impressed by the automatic recognition of kegs at the filling station,” said Sedláček in the interview.

As part of the global Asahi Group, Pilsner Urquell demonstrates how traditional processes can be successfully integrated with modern technologies. Real-time localization through IoT sensors and the digital twin not only creates operational transparency but also lays the foundation for a scalable future.

A Success with Future Potential
The introduction of the WES marks a significant milestone within the Asahi Group. IdentPro is already working on equipping additional brewery sites with the Warehouse Execution System to advance the digitalization of logistics processes across the group.

Watch the full video to learn how Pilsner Urquell and IdentPro are shaping the future of logistics together:

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